Attending the recent Outdoor Room Panel Discussion sponsored by CASTELLE came with an added benefit for El Dorado Furniture’s Alfredo Lopez of Miami, Fla. Lopez was the winner of a Park Place Sectional set with Icon Fire Pit Coffee Table given away by CASTELLE, the sponsor of the informative Outdoor Room discussion held on December 2, 2015.
Drawing a large number of furniture retailers, the panel included conversation and insight into product mix, merchandising, promotion and the overall sales potential of the outdoor category. The CASTELLE’ nine-piece, contemporary sectional, side table and fire pit collection, valued at $12,999. was provided as the prize for a drawing open to all retailers registering during the “Furnishing the Great Outdoors” panel.
“CASTELLE was happy to make this timely topic and valuable discussion from industry veterans available. The benefits and back story of carrying outdoor was well received when presented by those who have been successful in the category,” said Steve Lowsky, CEO, CASTELLE. “In conjunction with the session, the drawing was another example of our company’s commitment to the education of retailers regarding the “outdoor room.”
Alfredo Lopez is the Executive Director of Purchasing for El Dorado Furniture. Established in 1967 in South Florida, El Dorado Furniture has grown to become the largest Hispanic-owned furniture retail enterprise in the United States. There are currently eleven El Dorado Furniture showrooms and two outlet centers in Florida. “The panel
provided a great discussion on outdoor furniture sales,” said Lopez. “I took away from it how valuable outdoor lifestyle merchandising is for success in the category.”