For immediate release

Castelle, luxury casual furniture designer and manufacturer, is proud to announce Cassandra Lewis as the winner of its “See, Sit, Select & Snap” social media contest held during the fall 2017 High Point Market.  Lewis was awarded a prize valued at $5,000 in Castelle casual furniture as a result of her participation in the Castelle Quick Ship selfie station and related social media posting.

The multi-platform social media experience was created by Castelle to introduce its 2018 Quick Ship Program. Castelle outdoor lounge chairs from each of the program collections were placed on display outside of Suites at Market Square in High Point with corresponding signage.  Open to any market attendee, the signage encouraged all to take a closer look at the collection chairs, try each out, select a favorite, snap a selfie and post it to Instagram using the hashtag #castellefurniture.  Cassandra was selected from hundreds participating in the social exercise.

“With the launch of the Quick Ship Program, Castelle wanted to create an opportunity during the busy market to engage with attendees in a non-traditional manner,” said Derek Ritzel, president and CEO of Castelle. “The selfies not only enriched our social media, but also provided valuable product preference information and overall exposure for the Quick Ship Program, which was the fundamental goal.”

Through the See, Sit, Select & Snap contest, Castelle acquired nearly 700 new followers on its social media platforms.  As the winner, Lewis was able to select furnishings from the Castelle showroom that will be delivered to her home’s outdoor spaces.

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About Castelle

For 40 years, Castelle has distinguished itself in the manufacturing of award-winning luxury casual furniture. Innovation, state-of-the-art manufacturing, and superior quality products are the trademark of Castelle and the reason it is recognized as a leader in the casual furniture industry. Castelle is the recipient of multiple Manufacturing Leadership awards for the Cast Aluminum category.